Interior Design that Speaks your Brand’s Language
Interior design has a big impact on the art of branding. With clients, customers and business partners walking into their halls on a daily basis, most companies find that integrating their brand messages into the office space is a crucial part of their marketing efforts. By leveraging the power of commercial interior design, companies can both improve employee performance and help strengthen their brand.
To assist you in your office design-related efforts, we’ve put together a few practical design tips that can help you foster a brand-appropriate atmosphere and culture. These general guidelines can provide inspiration and help bring out the designer in you.
1) Cutting Edge: Geometric shapes and clean lines are the best way to create an air of modern sophistication. As pictured below, this previously dated office space now exudes a look of urban finesse.
2) Colours: Some brands find that using only white colours creates the exact statement they are looking for. Others add colourful splashes, to infuse the room with their brand’s individual style.
3) White VS Black: The most dominant colours in commercial design are black and white. The whites reflect all visible light and other nearby colours. White is considered cool and calm. It conveys minimalism and simplicity and is well suited for companies that want to emphasize professionalism. Black absorbs Light and creates a slightly dramatic sensation. It is suitable if your brand wants to convey messages of luxury and technology.
4) Back to your Roots: In today’s fast-paced, technology-driven world, many brands are focused on the more natural, holistic aspect of their products and services. Integrating earth tones and natural materials into the interior design of your offices can be an excellent way of highlighting this element of your brand message. Organic textures and colours can embody a sense of calm and honesty, creating the optimal setting for building relationships and business partnerships.